Shine On



Platinum has long been heralded as the crème de la crème of jewelry settings. Not only is the metal durable and resistant to corrosion, but platinum is also rare and eternal, much like the qualities of love. Most celebrities choose platinum for their rings because they want their large diamonds (20.5 carats in Kim Kardashian’s case!) to be as radiant and beautifully showcased as possible.

Another admirable quality of platinum is its natural white color, which flawlessly sets off the brilliance of the diamond and enhances the ‘wow’ factor.

Emily Blunt’s engagement to John Krasinski was made even more special by the addition of her three-carat Edwardian diamond and platinum ring. The custom-designed ring features side-scalloped detailing of alternating diamond and platinum ripples, emphasizing the flawless cut and clarity of the center stone impeccably. The unique engagement ring given to Katherine Heigl by now husband Josh Kelley boasts a three-carat pear shaped diamond flanked by rows of pavé diamonds. The everlasting quality of platinum jewelry is apparent in this design—half of the platinum band is actually from Heigl’s mother’s own engagement ring!

Beyonce and Jay-Z, the power-couple to rival all power-couples, exhibit their love in an equally powerful fashion. Beyonce’s 18-carat emerald-cut diamond set in platinum is reportedly worth $5 million and is a prime example of the brilliance and clarity a diamond can project when properly displayed.


  • Platinum is naturally white, so it won’t cast any color on a diamond.
  • Platinum will never fade or change color.
  • Platinum is the strongest metal, making it the best option to securely hold large diamonds.
  • Platinum is eternal, with everlasting radiance and durability.
  • Platinum is the most precious of metals