Scaling Back

JOHN HARDY REVISITS ITS NAGA COLLECTION WITH FIERY NEW DESIGNS TO USHER IN THE YEAR OF THE DRAGON.

BY JILLIAN LAROCHELLE

 

 

First introduced in 2009, on the anniversary of John Hardy’s 20th year in business, the Naga collection tells the Balinese myth of the dragon and the pearl. As legend has it, the dragon would leave his volcano each night and dive down to the bottom of the sea to visit his love, the pearl. At sunrise, as he burst from the water and returned home to the volcano, the water dripping from his scales fertilized rice fields across the land and brought prosperity to the Balinese.

Now, for the Chinese Year of the Dragon, John Hardy head designer and creative director Guy Bedarida has dramatically expanded the 2012 Naga collection with more pieces featuring this mythical symbol of good fortune, prosperity and success.

Like the dragon in the myth, one of John Hardy’s missions is to help the Balinese land and people flourish. The company views itself as a collaborative effort between designers and artisans, and believes that “a business can prosper while respecting people and nature.” Their “Greener Everyday” policy signifies an ongoing commitment to environmental conservation, which includes the planting of bamboo, rice and even the black palm wood used in some of its men’s designs. The brand’s Hong Kong headquarters are completely green, and its Mambal, Bali compound is a village unto itself, composed of traditional bamboo and mud structures, rice paddies and an organic farm that provides lunch for the entire workforce there.

The Naga collection, like all John Hardy collections, is handcrafted in Bali by these talented native artisans, some of whom have previously served as jewelers to Balinese kings. Some pieces feature full dragons or dragon heads, while others showcase a more abstract dragon scale motif. Crafted from sterling silver, yellow gold and an assortment of precious and semiprecious gems, the collection’s cuffs, bracelets, rings, necklaces and earrings are rich with detail, inside and out.

“I LIKE TO THINK THAT THE WEARERS OF THE NAGA
COLLECTION WILL ENJOY LOVE, PROSPERITY AND LUCK.”
–GUY BEDARIDA, HEAD DESIGNER